Hello! I am Varada! I turn complex products into clear, compelling stories.

I am a Marketing Professional with 9+ years of experience helping startups and growth-stage companies scale through positioning, messaging, and go-to-market strategy.

Sports Nutrition | EdTech | Industrial Tech

Led product launches across B2C & B2B SaaS brands

GTM Strategist | Competitive Intelligence | Persona Builder

Based in Canada | Open to global remote opportunities

Clarity. Strategy. Growth.

Over nearly a decade, I have:

Launched products from scratch in active nutrition (Fast&Up BCAA, Reload, Vitalize), EdTech (iBlüm Daycare App), and industrial grid sensors (mechanical-to-digital platform)
Built and scaled GTM strategies where traditional channels didn’t work, from influencer-led community launches to industrial tradeshows with decade-long sales cycles
Shaped buyer personas and customer journeys (iBlüm, IFD, Fast&Up) through direct interviews and secondary research, converting insights into messaging, positioning, and adoption strategies
Decoded markets and led competitive positioning across B2C (Fast&Up), EdTech (ECE, AI learning), and industrial (smart grid solutions), giving companies the clarity to differentiate and win

I specialize in translating complex, technical products into simple, story-driven messaging that resonates with buyers, influences markets, and drives adoption.

👉 My Resume

👉 Connect with me on LinkedIn

My Expertise

Go-To-Market

Strategy

Competitor

Analysis

Positioning & Messaging

Persona &

Customer Journey

Sales

Enablement

Featured Work

www.linkedin.com/posts/varada-mhambrey_productmarketing-distributech2025-ifdtechnologies-activity-7311464382062829569-8DHz?utm_source=share&utm_medium=member_desktop&rcm=ACoAABggQA4BKpkXfDcv6IxaVtkN-oxBztRTYC8

IFD Tradeshow GTM Strategy 2023-2024

Developed and rolled out IFD’s tradeshow GTM strategy to address long sales cycles and low-impact digital channels. Built a structured event plan, refined messaging, and equipped sales with enablement tools, making tradeshows a reliable channel for lead qualification and stronger pipeline progress.

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iBlüm Early YearsiBlüm Early Years provides tools that foster blooming kids, happy parents, and empowered educators.

iBlum Learning Company GTM Strategy 2021

Built the GTM strategy for iBlüm’s daycare management app from the ground up. Developed buyer personas, crafted positioning and messaging, and launched pilot campaigns with early adopters, establishing a clear market entry path and scalable framework for growth.

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Fast&Up India New Product Launch 2018

Led the end-to-end launch of Fast&Up BCAA, marking the brand’s entry into the gym athlete and bodybuilding segment. Drove competitor research, secured Informed Sport/Choice certifications for trust and compliance, built a new community of 70+ athlete influencers, and piloted the brand’s influencer marketing program. Executed the launch at IHFF with 5,000+ stall footfall, strong retail demand, and a repeatable GTM playbook for future product launches.

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I Stand Against Resistance Campaign 2016

Drove Dr. Reddy’s ‘I Stand Against Resistance’ campaign to raise awareness on fungal antibiotic resistance within strict compliance limits. Built a cause-based messaging platform and an interactive doctor pledge community, growing engagement and recall organically through 100+ shared pledges and ongoing educational content, all without direct product promotion.

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Whether it’s building GTM playbooks for long-cycle B2B sales, launching consumer products into competitive wellness markets, or crafting persona-driven SaaS strategies, I love helping companies find their story and bring it to market with impact.

Get in touch: vmhambrey@gmail.com